Able Made is a seed-stage startup, unique because it is 10 years old. The company has a refreshing business model producing responsibly-made athleisure to support a foundation that serves city-youth. The founder has done a remarkable job building the business with only a small amount of outside capital and is now ready to scale the product offering. The brand is transitioning to more visibly connect their product range to the sport of soccer and the company origin story. I bring over 20 years of experience working with purpose driven brands that value fiscal, social and environmental responsibility.
My Role: Fractional Brand Marketing/Creative Director
May ‘21- Present
• Identified and worked with agency partners to refresh the brand positioning and media strategy
• Wrote & designed a new brand playbook for onboarding creative, marketing & PR teams, and provided systems for external creative teams to access up-to-date branding assets and information
• Carefully crafted language and guidance to reflect the true activities of the product production that fulfill the “responsibly-made” mission.
• Drive creative concepts, design and copywriting work across all marketing activities
• Facilitated re-launch of Able Made e-comm website, wrote and implemented SEO
• Developed location based product giveaways to increase email subscribers
• Generate fundraising leads and create pitch decks
• Created initial DEI dashboard to identify opportunities for growth
• Produced influencer/pro player outreach strategy for social media
Teamwork
Brand Positioning: 5&Vine
Design Consultant: Kevin Grady
Website Design: G&Co
Online Advertising: Chuck Seelye, Dana Satterthwaite, Simona Gaudio
Copywriting Advisor: Lisa Taylor
Social Media: James Stone, Love Social Media