Life is full of opportunity, and there is always a way to view a set of circumstances so that it becomes possible to improve the world around us.
I've had an amazing 20 years of working with inspiring, thoughtful, courageous, and creative people on many innovative and status-quo-disrupting initiatives.
I specialize in leading omnichannel brand marketing teams and love working with industry leaders, researchers, entrepreneurs, designers, technologists, product creators, engineers, marketers, journalists, teachers, and consumers towards making our world healthier, more inclusive, and sustainable. I believe that it is possible to create change (♻ + $) when we work together.
The clock is ticking. Let’s go!
I work with leaders from industry, corporations, ad & media agencies, start ups, government, and non-profits.
Brand Strategy
Creative Direction
GTM Strategies
Data Science
Design Thinking Workshop Facilitation
Strategic Marketing & Communications
Interaction Design
User Research
Web Design
Companies I’ve Worked With
Activision
Able Made
American Eagle Outfitters
American Legacy Foundation
AnyKey
Arnold
Bose
Brown Forman
CARE for the Cape & Islands
City of New York
Climate Reality Project
Connelly Partners
Context Labs
CVS Health
Dell
Episode Four
ESPN
Event Farm
Flagler Construction Equipment
Genentech
GYK Antler
Lockheed Martin
Measurabl
Microsoft
Next Level Social Impact
Not Your Sugar Mamas
Ocean Spray
One Door
Royal Caribbean
Solve/Next
The Tahoe Fund
The Butler Bros.
Tracing Health
truth initiative
Activities
Education
2020 MIT Sloan Executive Education: Digital Media Analytics
Tufts University’99
Design Thinking Workshops
2019 Take Care Cape Cod Workshop, Yarmouth MA
2018 Food Rainbow Nights
2017 Human Centered Innovation Workshop, WBUR
2017 Business Core Services Workshop, WBUR
2016 Data Analytics Dashboard Series, WBUR
2016 Newsroom Workshop, WBUR
2015 MIT Sloan Millennial Workshop, Cambridge MA
2015 IDEO Listener Types, Cambridge MA
2014 New England Grows, Boston MA
2014 College Board Blitz, Austin TX
2014 CRS Blitz, Dover MA
2013 Genentech Blitz, San Francisco CA
2012 Start Up Incubator, Arnold & Event Farm, Boston MA
2011 MenthLab, American Legacy Foundation, Detroit MI
Advisor
2020-Now AnyKey
2015-Now Tufts University Marketing Advisory Council
2017-2019 The Food Voice
2013-2018 Measurabl
2012-2015 Event Farm
Coaching & Community
2020-Now Sherborn Yacht Club Volunteer Board Member
2020 DS School District Sustainability Committee
2015-2020 DS Youth Soccer Volunteer Coach (Boys & Girls)
2016-2020 DS Girls Lacrosse Volunteer Coach
2019 Sherborn YC: Taught 120 youth how to sail
Fun
Family skiing
Sailing O’pen Skiffs with my kids, cruising Buzzards Bay
Hiking
Crossfit (since 2013)
Most recent live music show besides 3rd grade recorder: Beyonce
Cooking & Eating (veggies … I’m an omnivore but plants are my fav)
USWNT/NWSL/Everyone Watches Women’s Sports!
Recognition
Awards
Andy's
Art Director's Club
BoNE Show
Cannes Cyber (shortlist)
Cannes Cyber Lion
Cannes Health (shortlist)
Cannes Integrated (shortlist)
Cannes PR (shortlist)
Clio Healthcare
Clios
Cresta
Edward R Murrow Award - Excellence in Innovation
Effies GoodWorks
Effies Marketing
Emmy Award (integrated nomination)
Emmy Award (programming distributed via advanced media)
Flash Forward
Global Awards
Golden Award of Montreux
Golden Drum
Hatch
Jay Chiat
Kelly
Kinsale Sharks
London International
Mashies
MITX
Mobius
National Addy
NY Festivals
PIAF Pixel Awards
SXSW Interactive
Telly's
The One Show
Web Awards
Webby
1999 Silver Medal ISAF World Team Racing Championships
1999 Collegiate All-American Sailing Team
Press
Cape Cod Times: Meeting tackles litter, pollution on Cape and Islands
Boston Business Journal: How Meg Siegal is helping radio experiment and innovate at WBUR
Current: WBUR’s BizLab begins testing innovations for public radio
Ad Age: Arnold Unveils its R&D Lab
Communication Arts Ad Annual, Integrated, 2010
Communication Arts Interactive Annual, Interaction Design, 2004