Tracing Health

Equity-driven contact tracing program launched by a team of experts in public health, community-oriented strategies, operational excellence, and research.

I provided creative direction for the team at Connelly Partners & client-side creatives to launch a website telling the story of Public Health Institute’s effort to respond to Covid-19 in California and Oregon. The website is a time-capsule containing interviews of the folks who stepped up to the front lines of the pandemic, both the contact tracing workforce and the public health scientists and administrators who launched the initiative.

The responsive website was built by a tech team based in India, with UX, creative and agency partners based in the US. Interview footage and photography was provided by the client, and our creative role was to define a narrative that would tell both the personal stories and the public health outcomes of this incredible effort.