Strategic Brand Leader 
Accomplished leader specializing in brand and business development through a human perspective.

Key Skills Include:
• Brand Development
• Creative Team Leadership Fostering Inclusive and Growth Oriented Working Environments
• Human Centered Design, Cross Team Collaboration & Listening
• Interpreting Organizational Goals & Cultural Context into Actionable and Bold Campaigns
• Executing Successful Product Launches, including coordinating with various teams such as sales, marketing, and product development
• Value Proposition Development, Clearly articulating the value of the product or service to customers and differentiating it from competitors
• Sales Enablement, Providing sales teams with the necessary tools, training, and materials to effectively sell the product or service
• Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing strategies and make data-driven decisions
• PR launches and product announcements

Experience

Context Labs
Cambridge, Amsterdam, Houston
Context Labs, an enterprise technology company based in Cambridge & Amsterdam, that is dedicated to sourcing, organizing, and contextualizing the world’s climate information.

Chief Marketing Officer, Mar 2024 - Present
Senior Vice President, Marketing, Oct 2023 - Apr 2024
Vice President Marketing, Oct 2022 - Oct 2023
Director of Product Marketing, Mar 2022 - Oct 2022

Able Made, Brand Marketing Director (Fractional)
April 2021-Nov 2021
Able Made is a seed-stage responsibly-made athleisure brand that produces limited-run collections featuring a roster of innovative fabrics, materials, and dyes. Strategic Advisor to the Founder/CEO in the areas of brand positioning, business development, marketing, creative direction, media and vendor management. Created Brand Guidelines, DEI dashboard. Brand is rooted in soccer, developed player/influencer outreach strategy.

Co-Founder, Neta Snook
2016-2021
A research and design studio focused on empowering a diverse society. Developed inclusive and sustainable startup and advocacy brands. 
• Launched a video campaign that identified what drives the sustainability professionals who use Measurabl, a SAAS platform series C startup. 
• Imagined, designed and developed The Food Rainbow, an at-a-glance way to see nutrition 
• Defined AnyKey.org’s brand strategy, visual style, and website resulting in over 1.2MM users signing the GLHF Pledge
• Creative Direction for launch of tracinghealth.org, a first of it’s kind contact tracing initiative

First Movers Fellow, The Aspen Institute
2012-Now
Honored as 1 of 21 fellows working within companies to unite business growth with a sustainable society. The fellowship was developed by the Aspen Institute Business & Society Program for exceptional innovators in business, who are creating new products, services and management practices that achieve greater profitability and social and environmental impacts.

Executive Director, Public Radio Business Lab, WBUR
2015-2017
Launched Public Radio BizLab, a grant-funded unit that specialized in using ethnographic techniques to identify potential sources of revenue to fund journalism. 
• Conducted the largest ethnographic study of an NPR station to date
• Launched an experimental micro podcast email series with a 90% open rate that won an Edward R. Murrow Innovation Award
• Raised a $1M grant from the Knight Foundation & CPB to fund BizLab activities


Partner, Siegal & Laver
2013-2015 
Lead a consultancy that worked with startups and advocacy organizations to launch brands driving social and environmental impact. 
• Launched environmental stewardship brand, Take Care, cultivated in collaboration with environmental stakeholders, stand-up comedians, designers and writers, the campaign which debuted at the 2014 Lake Tahoe Summit hosted by U.S. Senator Dianne Feinstein.
• Brand Identity for Measurabl: naming; logo design; visual style guide, brand strategy & website. Measurabl raised $50M Series C 09/21

Project Director, Future Partners (now Solve Next)
2013
Joined the team that planned and facilitated a multi-day design-thinking workshop that explored the question: how might Genentech excite kids in South San Francisco about science? This event included employees, local stakeholders, science education experts, and silicon valley personal tech companies. The results of this human-centered initiative informed the creation of the company’s philanthropic strategic plan around education and was approved by Genentech’s board.

Arnold Worldwide
2000-2013
Developed communications and branding background at Arnold Worldwide, a global advertising agency. Steadily rose through the creative ranks working on the tobacco awareness brand, truth®, which has prevented millions of young people from becoming smokers and helped drive down the youth smoking rate from 23% in 2000 to now just 3.7%. Specialized in cross-channel platforms tv, digital, events, clothing, content, cinema, brand partnerships, gaming, social media and music. As an intrapreneur, cared deeply for fostering collaboration and wellbeing on her teams to create an environment where innovation could thrive. Regularly met with and pitched to c-suite executives. 

SVP Creative Director
2010-2013 
• Launched 3  truth® campaigns: Shards O’Glass; Unsweetened truth; ugly truth
• CVS Health: regularly presented to the EVP Chief Health Care Strategy and Marketing Officer’s team
• Creative Lead in agency pitch to win American Eagle Outfitters
• Established Startup Incubator (Aspen First Movers Project, the org in this pilot was acquired in 2019)
• Creative Co-Lead in agency pitch to win Lockheed Martin (employee health campaign)
• Pitched to Al Gore for Climate Reality Project
• Finalist in Gaming for Good PSFK for Climate Reality
• Participated in MenthLab, Detroit
• 2nd Maternity Leave (twins)

VP Creative Director
2007-2010 
• Launched 3 truth® campaigns: The Sunny Side of truth; ReMix; Do You Have What It Takes
• Launched ESPN Fantasy Football Hall of Fame Website
• Creative Co-Lead in agency pitch to win Ocean Spray Digital
• First maternity leave, set up Mother’s room with booking system + hospital breast pump
• Founded Agency R&D Lab by recruiting the talent, defining model and pitching to Managing Partners

Art Director
2004-2006
• Launched 7 truth® campaigns: connect; Shards O’Glass; Crazyworld; Fair Enough; found; Whudafxup; infect.
• Activision: launched Tony Hawk’s Proving Ground

 Interactive Designer & Developer
2001-2003
• Launched 3 truth® campaigns: Crazyworld; Behind the Orange Curtain; Drop Dead Day
• Launched Legacy’s Women & Smoking website (photographed by Richard Avedon)
• RoyalCaribbean.com (Design and front end development)

Wickersham Hunt Schwantner, Interactive Developer & Designer
2000-2001 
• Designed and developed websites and online ads using HTML, JavaScript, Animation, Adobe, Dreamweaver

Skills

Industry Experience Marketing Team Leadership, Product Marketing, Creative Direction, Art Direction, Design Thinking Workshop Facilitation, Brand Strategy, Social Media Strategy & Deployment, Events Activation, Web Design, Customer Interviews, Team Building, Deploying Ethnographic Research, Digital Media Analytics
Tools Affinity Designer, Figma, Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Google Drive, Keynote, Microsoft 365, Basecamp, Slack, Squarespace, Jira, Confluence
Proficient in HTML & CSS; MailChimp; Squarespace

Volunteer Advisor 

AnyKey, Advisor
September 2020-Present
AnyKey supports diversity, inclusion, and equity in gaming through research-driven advocacy, education and outreach. Provide guidance  in the areas of branding, creative and marketing.

Tufts University Marketing Advisory Council
2015 - present
Providing objective and strategic counsel to the Vice President for Communications and Marketing on major marketing and communications efforts related to reputation, admissions, alumni engagement, and philanthropy.

Accolades

• truth® was named Advertising Age top 15 ad campaigns of the 21st Century
• Won over 275 creative ad industry awards (including Cannes, Emmy, One Show)
• Work covered in Boston Business Journal, Nieman Lab, Ad Age, Comm Arts, Cape Cod Times
• 1999 Silver Medalist in National and World Team Racing Sailing Championships

Education

MIT Sloan Executive Education
Digital Media Analytics, coursework focused on comprehensive digital marketing optimization strategy.
Fall 2020

Tufts University, BA International Relations & Multimedia Arts
1995-1999
Developed a multidisciplinary track focused on storytelling across media. First person to minor in Multimedia Arts at the University in partnership with faculty advisors from history, documentary film, computer science, drama & engineering. Language: Spanish. 
ICYRA All American (Sailing); travelled internationally for sailing competitions; helped build websites for the Tufts Daily; the Tufts Observer; Philosophy Department & Sailing Team. 

Middlesex School 1993-1995, Marblehead High School 1991-1993

Interests

• Athletic: skiing east coast bumps & trees; crossfit since 2013; new pickleballer
• Coaching kid sports: soccer, lacrosse, sailing, skiing
• Painting: creating art at family gatherings