AnyKey Glow Up

brand identity guide • website design • event activation

AnyKey is a non-profit organization that fosters change and empowers the champions making a difference in esports, competitive gaming, and live streaming. AnyKey needed to update its online presence and firmly establish its brand identity with staff and partners. Timed with a reactivation campaign, AnyKey and its sponsors relaunched their most prominent offering, the GLHF pledge. From Sept 2019 to February 2021, the pledge gained over 970,000 signatures, well on their way to 1,000,000. In partnership with Dr. Johanna Brewer & AnyKey.